---
title: Effectmanager Blog | Jan Meldgaard
description: CEO effectmanager
---

[![](https://blog.effectmanager.com/hubfs/Imported_Blog_Media/1.png)

### FOCUS ON THE DOUBLE PROFIT LINE

 2 min 

](https://blog.effectmanager.com/category/blog/doubleprofitline)

[![](https://blog.effectmanager.com/hubfs/Imported_Blog_Media/Promotion%20Profit_Blog%20Featured%20Image.png)

### TRADE PROMOTION PROFIT

 5 min 

](https://blog.effectmanager.com/category/blog/trade-promotion-profit)

[![](https://blog.effectmanager.com/hubfs/Imported_Blog_Media/TPM%20Optimization_Blog%20Featured%20Image.png)

### TRADE PROMOTION OPTIMIZATION

 5 min 

](https://blog.effectmanager.com/category/blog/trade-promotion-optimization)

[![](https://blog.effectmanager.com/hubfs/Imported_Blog_Media/Conversio%20Blog%20Featured%20Image.png)

### TRADE PROMOTION OVERVIEW

 6 min 

](https://blog.effectmanager.com/category/blog/trade-promotion-overview)

[![](https://blog.effectmanager.com/hubfs/Imported_Blog_Media/Improving%20Forecast%20Accuracy-1.png)

### FOCUS ON FORECAST ACCURACY

 3 min 

](https://blog.effectmanager.com/category/blog/forecastaccuracy)

[![](https://blog.effectmanager.com/hubfs/Imported_Blog_Media/Blog%205-2.png)

### DECEMBER 2019

 3 min 

](https://blog.effectmanager.com/category/blog/december-2019)

[![](https://blog.effectmanager.com/hubfs/Imported_Blog_Media/SEPTEMBER%20BLOG%20(1).png)

### SEPTEMBER 2019

 2 min 

](https://blog.effectmanager.com/category/blog/september-2019)

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- [![PPG](https://blog.effectmanager.com/hubfs/PPG.svg) ](https://ppgpro.dk/)
- [![Redbull](https://blog.effectmanager.com/hubfs/Redbull.svg) ](https://www.redbull.com/dk-da/)
- [![Santa Maria](https://blog.effectmanager.com/hubfs/Santa-maria.svg) ](https://www.santamariaworld.com/dk/)
- [![Tine](https://blog.effectmanager.com/hubfs/Tine.svg) ](https://www.tine.no/)
- [![Royal Unibrew](https://blog.effectmanager.com/hubfs/Unibrew.svg) ](https://royalunibrew.dk/)

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