Tilbudsugen.dk relaunched with a new innovative shopping platform

Press Release

In March, effectmanager completed the acquisition of both Tilbudsdata and Tilbudsugen and is now ready to relaunch the popular consumer site. The aim is to simplify grocery shopping for consumers while gathering valuable consumer insights for brand owners and retailers.

Over half a million Danish families already use Tilbudsugen.dk to kickstart their grocery shopping. The consumer site has now been relaunched with a new, modern design, not only laying the foundation for significant growth but also realizing effectmanager's vision of being the leading Nordic partner in optimizing, analyzing, and planning campaigns and consumer insights.

Efficient search and personalized recommendations

CEO Jesper Drachmann states:

"Our underlying data and AI create simplicity and efficiency, enabling consumers to easily and conveniently find the right products. We strive to make grocery shopping easy and seamless by providing relevant search recommendations."

"Data and consumer insights are in our DNA. With the relaunch of tilbudsugen.dk, we provide insights into which products are being placed in shopping baskets right now, benefiting both consumers, brand owners and retailers."

Real-time promotion and digital Innovation The platform's focus is not only to facilitate consumers' purchases but also to offer real-time promotion by 2024 for grocery chains. Jesper Drachmann explains:

"Our goal has been to rethink and innovate the promotional leaflets. We further digitize and personalize promotional leaflets with real-time promotion, created through insights into consumer behavior, enhancing the consumer experience for consumers, brand owners and retailers

Global rollout
currently, the platform is being tested in Denmark, but soon it will be launched in Norway, Sweden, and Finland. The new shopping platform collaborates with leading software providers across borders, ensuring an innovative experience. From the upcoming year, it will also be possible to download Tilbudsugen's new app.

For further information, please contact CEO Jesper Drachmann at or via email: jd@effectmanager.com, or on mobile: +45 23 63 52 54.